333 Tea, Tokyo · 2025
Our first shop in Tokyo — interior, brand system, packaging, menu and in-store tooling, built end to end.
- Role
- Founder / Art Direction / Branding
- Client
- 333 Tea, Tokyo
- Discipline
- Branding, Art Direction, Packaging, Menu Design
To our first shop in Tokyo! My partner and I have poured hearts into every detail, from the interior construction and shop management to marketing. We carefully selected the location, researched traditional Taiwanese street food, and crafted our brand, including packaging like boxes, bags and clothes. We hope you enjoy your visit to Japan!
We've distilled our passion into three core pillars to bring you unparalleled taste, quality, and mindful moments.
- 013 Friends — Founded by three uncompromising culinary connoisseurs, our brand is built on shared expertise. We handpick and rigorously vet every ingredient, serving only what meets our highest standards.
- 023 Minutes — Your daily 3-minute sanctuary. We believe a great cup of tea is more than a beverage; it's an opportunity to hit pause, step away from the noise, and indulge in pure relaxation.
- 033 Elements — We keep it simple because nature did it best. Our formulation relies strictly on three pure components: exceptional tea, unrefined sugar, and high-quality milk. Zero compromises, zero additives.
Three Connoisseurs. Three Minutes of Calm. Three Pure Elements. That is our promise to you.
16×9 on table
9:16 on app and store TV
肉圓 (Ba-wan) logo
2nd logo on white · M/L size cup
Clerk training handbook for new hires · Google App Script + Excel to supervise real-time in-store stock with an easy update flow
